Food & CPG
Darun Food
A full identity and packaging system for a regional snack food brand entering national retail — new naming, a shelf-ready pack line, and a launch site built to support distributor onboarding.
Brand IdentityPackagingWeb
About Arrow
The studio behind the work.
Our Vision
Brands that hold up outside a deck.
We think a brand isn't finished until it's survived a print run, a retail buyer, a distributor's first look, and a scroll on a phone. Our vision is a studio that builds for that reality — online and offline — from day one, so what we hand off doesn't just look right, it works right, in the exact conditions the brand actually has to compete in.
Our work
Team
A
Amara Chowdhury
Founder & Creative DirectorLeads brand strategy and identity work, with a background in CPG packaging design across South Asian retail markets.
R
Rafiq Islam
Head of DigitalBuilds the websites and digital systems behind every launch, from distributor-facing sites to e-commerce storefronts.
N
Nusrat Karim
Growth LeadRuns go-to-market planning and campaign strategy, handing off systems that lean in-house teams can operate on their own.
Let's build something worth showing.
Tell us about the brand and what it needs — we reply within two business days.